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Laws of UX · Perception and grouping

Von Restorff Effect

When multiple similar objects are present, the one that differs from the rest is most likely to be remembered.

The design-system take

Where the principle shows up in a token, component or pattern decision.

One accent colour on a screen of neutrals is a feature; accent colours everywhere cancel each other out. Differentiate deliberately — the exception is what gets seen.

Adapted from Von Restorff Effect on Laws of UX — Jon Yablonski.