Laws of UX · Choice and decisions
Goal-Gradient Effect
The tendency to approach a goal increases with proximity to the goal.
The design-system take
Where the principle shows up in a token, component or pattern decision.
Progress bars that start partway filled, or steps that feel almost done, pull users through a flow faster than an empty bar. Show the distance to done, and shrink it visibly.
Adapted from Goal-Gradient Effect on Laws of UX — Jon Yablonski.