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Laws of UX · Choice and decisions

Choice Overload

The tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.

The design-system take

Where the principle shows up in a token, component or pattern decision.

A filter or a curated default beats a wall of forty equivalent cards. When every option looks equal, users pick none — or pick badly and blame the product.

Adapted from Choice Overload on Laws of UX — Jon Yablonski.