Laws of UX · Experience and trust
Jakob's Law
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
The design-system take
Where the principle shows up in a token, component or pattern decision.
Familiar patterns — a cart icon top-right, a modal that closes on Escape — cost nothing and buy trust. Innovation belongs in the product, not in the navigation.
Adapted from Jakob's Law on Laws of UX — Jon Yablonski.